SUPPLY CHAIN FOR CONSUMER PACKAGED GOODS

The volatility and disruption in the global Supply Chain are most evident when shoppers encounter empty shelves at retail stores. The Consumer Packaged Goods industry is facing significant revenue losses due to out-of-stock items amidst Supply Chain upheavals. Rising inflation, commodity price volatility, soaring fuel costs and the pressure to improve sustainability from consumers and governments are additional challenges that CPG companies have to look at in a competitive space.

EMT SCM teams up with leading CPG enterprises worldwide to manage Supply Chain chaos, build resilience and enhance sustainability. Our innovative services, solutions, comprehensive consulting and managed services empower our clients to compete and thrive for the future.

Challenges of the Consumer Packaged Goods

• Direct-to-Consumer (DTC) Progress – Established CPG brands are increasingly adopting DTC models to strengthen customer relationships and collect valuable data
• Rise of competitor brands – New, smaller brands with unique value propositions and innovative products are challenging traditional CPG giants
• Development of Private Labels – Retailers are introducing more private label brands, providing consumers with affordable alternatives to national brands
• Sustainability Emphasis – Consumers are demanding more sustainable products and transparent brand values, prompting CPG companies to adopt eco-friendly practices
• Omni-channel Retailing – The seamless integration of online and offline shopping experiences is becoming more common, allowing consumers to switch between purchasing channels effortlessly
• Accelerated Delivery Services – There is a growing focus on offering faster and more convenient delivery options to meet consumer expectations
• Multi Channel Marketing Strategies – CPG brands are heavily investing in multi channel marketing to reach consumers across various platforms and touch points
• Demand for Self-Care Products – The trend towards health and well-being is driving increased demand for self-care and wellness products
• Technological innovations – Advances in technology, such as Automation and AI, are being utilized to enhance efficiency and productivity in the Supply Chain